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Definition of Jam:
A Design Jam is an idea factory based on collaboration.
In the design field, jams (or charettes) are employed as one of the many stages of a larger planning, strategy and design process undertaken by the lead design organisation.
About JAM Designs & Décor:
Jam Space UK was established by Hedayat in 2014 building on her 20 years of experience, as well as her passion for textiles, handcrafted furniture, and original designs. In 2015 Jam Space’s first pattern collection was launched and since then a further four collections were created, garnering media attention and making it to shortlists of several awards. In 2019 Jam Space was rebranded to become Jam By Hedayat UK, focusing solely on Interior Design projects both in the UK and beyond.
The first homewares collection was launched exclusively in Egypt at the Shewekar show in spring 2019, followed by the Edfu homewares collection in November 2019 at Eklego Design. In 2020 Jam Designs & Décor, Egypt was established, followed by the launch of our website and ultimately our online shop in 2021, bringing our products to a wider public.
On the website we will offer our fabric and wallpaper collections as well as homewares, table linen, lighting and furniture. Each piece is designed by us, or with collaborators, using patterns from our rich collection of fabrics and wallpapers.